Episode 78
Earnt || Original Thinking
I think that we would all liked to be described as original. I think we also like to think that our designs, branding, website, shop or investment strategy meet that threshold too. But it is a high one. We can all too easily argue that there is nothing new under the sun or use the term original with reckless abandon. But there are certainly those who veer away from the herd, who shake off what is expected and forge their own path, laying brick by brick by brick.
These people imagine, test, mess up, question, engage, focus and encourage. So while todays guest might not fit squarely into the ‘creative arts’ (in inverted commas) sector, I was so intrigued by the concept that I couldn’t resist a chat.
Image Credit: Earnt
Image Credit: Earnt
Lauren Scott-Harris is the founder of EARNT. To my mind, EARNT is a verb. It is an attitude, a movement, a community of change makers who believe that actions speak louder than money. They help brands unite with causes to get good things done. Those that take part gain access to the best limited editions, the most sought after experiences and widely coveted tickets - creating a new kind of VIP. With some great early adopters, such as the River Café and Desmond and Dempsy, the concept is evolving and growing.
This is an idea built on belonging, on using influence to actually do something and of making that set of ideals a practical one.
We are going to find out about where the idea came from, what the early years have been like, the contradictions and challenges they face, how we can test original thinking and keep independence of thought alive as the inevitable growing pains kick in.
“The brands that we work with are leaders. They are brands that are pioneering and brave. But ultimately, if there is a brand out there that is successful, there is something that we can do with them.”
Image Credit: Earnt