I always enjoy the dedications and acknowledgements in books. Such hidden treasures. Recently, I had the pleasure of wolfing down Thomas Heatherwick’s latest book ‘Humanise – a Maker’s Guide To Building Our World’.  It is a point of view. A statement of intent. Perhaps, a manifesto. I have re-read it a few times, it is a spine broken, weighted with post its, lines and scribbles in margins favourite. And as I dove into the acknowledgements, I found a line which prompted today’s conversation:

"Thank you to Ben Prescott, the book's designer, [who] was wonderfully collaborative and intuitively understood what I have been trying to express."

And I am delighted to say that we have graphic designer and founder of BPD, Ben Prescott joining us today to explore that very point.

Ben Prescott is the salt in the recipe when it comes to brand building. Vital. Unassuming. Impactful. His approach is thoughtful, quiet, with a range of references so broad ranging and enticing that his presentations are works of art in and of themselves. He reads people with ease and draws their story onto the page, the website, the packaging, the shop window. He is commercially mindful and excellent at the tangible, the hold it in your hand, the it will last and last. What he does, works.