Episode 82
With Nothing Underneath || Singular Focus
Start ups are exciting and much discussed but there is something particularly intriguing about those companies that make it to adolescence. You realise what really matters, you start to understand yourself better, you analyse what ‘works’ more effectively, your team becomes increasingly essential, your confidence grows, so does the risk.
In my experience, something happens at around the five to seven year mark. And that is where we meet Pip Durrell, the founder of With Nothing Underneath. I’m sure that she needs no introduction. Her shirts are renowned. Her Instagram feed documents life as the founder of one of the most successful brands in this generation; we feel that we know her. Her beautiful shirts are worn far and wide by the great and the good, her Elizabeth Street shop is delight and I imagine her enviable press clippings as a teetering mountain.
“British heritage is what inspires me most. Anything we make has to be something that you want in your wardrobe for a lifetime.”
Beauty and brains – the ultimate combination sit at the core of this brand. Perhaps that’s its magic. The style, the glamour, the beautiful women sit confidently alongside BCorp status.
Too often, people feel that talent is enough. That creativity is enough. That financial investment is enough. That great connections are enough. None of these are true. Dedication is the name of the game. And Pip demonstrates that dedication consistently. This isn’t luck. This is grit.
In this episode, we discuss doing one thing well. Dedicating yourself to one thing and having singular focus. We are going to find out about the With Nothing Underneath Woman. The value of bricks and mortar. Sticking with a singular vision despite all the distractions and temptations. And what’s next for this adolescent brand.
“It’s about celebrating the journey rather than constantly looking at the end point.”