Episode 81
East London Cloth || Making The Old New
Time. The Right Time. Good Timing. The Right Moment. The Passage Of Time. The Right Age. Time is money. Time flies. In the nick of time. Time For A Change.
Timing and business. It’s something that I think of often. It is often the olive in the martini. Get the timing right and talent sings, businesses flourish. Gemma Moulton is the founder of East London Cloth. And she has a great sense of timing.
Gemma has crafted a visual narrative, a sensibility, a place and space all of her very own. It is both timeless and of the moment. It draws intelligently and interestingly on the past. The business has evolved quickly from making curtains, to café curtains by post and now as a fabric house of its very own. East London Cloth has made the old, new.
In the spirit of making Up With The Lark And a more interactive experience, I asked you what you’d like to ask Gemma. And without fail, every question related to her sense of style, her confident aesthetic, the space she has created. So today we are lucky enough to be able to ask Gemma all about her distinct visual narrative, her space in East London, the fabric collection, the photography and how she has made the old new in each and every area of the business.
“Following your instincts can be scary. I know what sells on Instagram and I know what I can post and everyone will like. But sometimes you want to do something different or something that jars and people don’t always appreciate that. The overwhelming desire can be to go back to more of the same. But you have to follow your instincts, to be true and to be genuine.”