Archive Episode Twenty Eight
Creative Branding || Twig Hutchinson
This episode was recorded before the current COVID-19 crisis. I hesitated about whether or not to share it for fear of taunts of ‘frivolity’. In the end, I decided that the topic of branding was a good and important one for all businesses and might provide a bit of something to do and think about for all those hours trapped indoors. It could be time to consider you brand afresh, research, explore and develop your current thinking. And, sometimes we need a bit of ‘frivolity’ don’t we!
If a picture says a thousand words, then Twig Hutchinson knows how to get a brand talking to its customers. Really talking.
Image Credit: Twig Hutchinson
Image Credit: Glass Magazine
Image Credit: Twig Hutchinson
To achieve this, Twig wears many hats. All glamorous ones. She is an art director and stylist, brand consultant, the Design Editor of Glass magazine and founder of the Minford Journal. There isn’t much this creative lady hasn’t seen when it comes to using brand to elevate the commercial success of a business. Whether its a one day photoshoot, a pop up or trade show or a bricks and mortar shop, it’s critically important to express the vision for your brand effectively. Lucky for us, Twig has worked with the likes of Plain English and British Standard, Matches, Toast, Boden and Wedgewood. Her work has depth, a sense of humour and a lightness of touch.
In this episode we find out more about life as an art director and stylist, brands she perceives are really getting it right and what she thinks are the critical ingredients to expressing your brand creatively and effectively.
“You have a real opportunity to communicate something with each visual touch point of your brand. It is a collection of small things but together they all convey an important message. ”
Image Credit: Twig Hutchinson