Hope 02

The Hope of Giving || Caroline Kent || Scribble & Daub

How do you develop and nurture a great list of stockists? What’s the secret to success?

Long before lockdown, I invited Caroline Kent of Scribble and Daub to join me on the podcast to discuss the challenge and thrill of finding, signing and working with stockists. I was so struck by her great directory of stockists ranging from national treasures, galleries and little gems both here and across the globe that I could not resist asking her to share her secret! Amazingly, Caroline agreed and we sat in her delightful kitchen, drank black coffee and delved into the story of Scribble and Daub. 

At the time, pandemic was a concept not the global tragedy it has become. Caroline and I have both been incredibly grateful to be able to shelter safely in our respective Sussex cottages and are acutely aware of how very lucky we are. And it is just that sense of gratitude that has shone through in Caroline’s response to this time - she has celebrated #youarewhatyougive, encouraging us all to send a card, to take time to sit down and write, to savour the walk to the postbox, to connect, to offer up the thrill of receiving a beautiful hand-written card.

 
 
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Image Credits: Scribble and Daub

Image Credits: Scribble and Daub

 

At the time, the pandemic was a concept not the global tragedy it has become. Caroline and I have both been incredibly grateful to be able to shelter safely in our respective Sussex cottages and are acutely aware of how very lucky we are. And it is just that sense of gratitude that has shone through in Caroline’s response to this time - she has celebrated #youarewhatyougive, encouraging us all to send a card, to take time to sit down and write, to savour the walk to the postbox, to connect, to offer up the thrill of receiving a beautiful hand-written card.

And so, I asked Caroline if she would re-record our episode to explore her experience of the pandemic and she graciously agreed. 

We talk a great deal about how Scribble and Daub began, how she has developed a thriving business and an incredible directory of stockists, the power of persistence, of charm and good research, the impact of Covid-19, that you are what you give and her hope for a future where we continue to create and to cherish one another. 

 
There are three key elements to developing a great stockist list that reflects your style and values - research, charm and persistence.
— Caroline Kent
 
Image Credit: Scribble and Daub

Image Credit: Scribble and Daub

 
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