Hope 06
The Hope of Quality || Alice Byron of Blake Ldn
As we have all been forced to slow down, we have been given the opportunity to consider more carefully what it is that we buy, what it is made of and who made it.
Welcome to Episode 6 in our series on Hope. Exploring quality over quantity with Blake LDN.
I wanted to explore the idea of pursuing quality of quantity. And that is exactly what we debate in this episode with Alice Byron founder of Blake LDN.
Their mission is to create contemporary knitwear with a clean and understated aesthetic and it is worn by the likes of Alexa Coe, Alice Archer and Matilda Goad. The focus is on craftsmanship, provenance and quality. So who better to explore this topic!
Image Credit: Blake Ldn
It was really interesting to hear the story behind Blake LDN, its early days, its values and plans for the future.
Alice shares all about starting out in fashion, her days in New York, yarn yarn yarn, leaving successful wholesale behind to embrace direct to customer, processing the value of a pause (for a pandemic or motherhood), other brands and businesses that she admires, the impact of lockdown and her hope for the future of quality in fashion.
I always find it really interesting to hear what it takes to make a business actually work behind the scenes and Alice is wonderfully honest about the realities of working in fashion. If this is an industry that is of interest to you then you must give this episode a listen.
Image Credit: Georgina Millet
“When I was researching factories and going to visit them, I suddenly realised how it excited me seeing the craftsmen behind it all working and linking that sweater together. That was when I decided that I wanted it to be part of the brand going forwards”