Hope 07
The Hope of Conscious Fashion (and Innovation) || Eshita Kabra of By Rotation
Conscious fashion, slow fashion, considered clothing. What does it all mean? What does the future hold? How can we embrace the fun and creativity of fashion but not destroy the planet?
Welcome to Episode Seven in our series on Hope.
Today we are delving into the space where fashion, technology and sustainability meet. Where each enhances the other and offers the hope of conscious fashion, and perhaps also the hope of innovation.
Our guest is Eshita Kabra founder of By Rotation which is the UK's first and only fashion rental platform. The aim is a good one - to transform the way that we consume fashion - and it is beautifully executed. Eshita shares the principles, values and motivations behind the concept. Enterprises like this one really can act as catalysts for change and I think that it will be exciting to see what the future holds.
Image Credit: By Rotation
“I decided to start with a test platform. I built the website over the weekend on wix.com! It certainly wasn’t pretty or glossy but we learnt so much from that. It enabled us to see that our Rotators were using the platform on their phones so we built an App which has been incredible for us.”
Image Credit: By Rotation
We hear about the genesis of the idea, the concept, the launch, leaving the corporate life behind, the joy of building community, balancing commerce and creativity by building a great team and her hope for the future.
I have had the pleasure of meeting lots of creatives both as clients and podcast guests. What is wonderful for me is that Eshita started her journey not at art school or as a fashion intern, but in finance. We hear a different perspective and point of view on creativity. And we also get to ask 'were you the best dressed girl in economics class?'!
I hope that you will be encouraged by Eshita's approach and optimism - I certainly was!
“Determined to transform the way we consume fashion, By Rotation empowers you to do good for your wardrobe, your wallet and planet at the same time.”
Image Credit: By Rotation