Play 04
V&A || Interactive Play
I have never been able to resist a gallery or museum shop, not once. It is that specific moment of wanting to turn an experience, a visual experience, into something more tangible. A single postcard will suffice, a coffee table book delights but trinkets and treasures are a real treat.
And there aren’t many places that do this better than the V&A. A place where the very very old and the highly contemporary are planted together to create a world away from the hustle and bustle attitude. Whether in its architecture, exhibitions or the collections in the shop, you know you are in the hands of an expert, innovative and playful staff.
Image Credit: Victoria and Albert Museum, London
“We want the shop to be an extension of your museum experience.”
Image Credit: Victoria and Albert Museum, London
One of them joins us today, Margaux Soland heads the Buying Team of V&A Retail. They look after all the shops across the London sites which includes South Ken, The Young V&A, and V&A East.
In this episode, we will find out about how the team works, their relationship with the rest of the museum, Margaux’s role there, and that even an institution as authoritative and historic as the V&A can be playful.
“We make time to walk around the museum as if we’re a visitor.”