Episode 83
Verden and Votary || Partnerships
In this episode, we are exploring the alchemy, the mystery and the magic of partnerships. For me it is such an intriguing element of creativity and of entrepreneurship.
How do they work? Is it about divide and conquer? is it about contrast, connection and friendship? How are decisions made and conflicts resolved? How can you nurture and enliven them in the long term? How do they impact creativity? Can they be more profitable? Faster moving? More impactful?
Image Credit: Verden and Votary
Image Credit: Votary
Image Credit: Verden & Beata Human
This is the story of a professional relationship that became a friendship. A chance conversation about skincare became a walk around the Selfridges beauty hall and then that moment of 'shall we?'. Skincare brand Votary was launched in 2015 and thrived. Some years later in 2021, Verden was launched offering fragrance for bath, body and home.
“Running a business can be lonely, even when there’s two of you. Having a sounding board—someone to call to celebrate the successes, but also to share the tough days when all you can do is put your head in your hands—makes all the difference. I genuinely would not do it on my own.”
We are going to explore these two exemplary brands, their story, their interrelationship and the partnership that binds all of this together. So if you have ever had that moment of wondering about someone that you would like to go into business with or if you are ten years down the line and simply interested to know how others share decisions, celebrate their differences and relate to risk and to failure and chance, then this is for you.
Image Credit: Verden and Votary