Archive Episode Ten
The Competition || Sophie Breitmeyer
Have you ever been bothered, distracted or overwhelmed by the competition? Even just for a moment? Then this is for you.
Fine jeweller Sophie Breitmeyer shares pragmatic and realistic advice on how to develop your own point of difference, to have faith in your convictions and enjoy supporting those in your market place.
Image Credit: Sophie Breitmeyer
Sophie Breitmeyer is the modern-day family jeweller. Traditionally, families worked with one dedicated jeweller, where trust was valued and quality was impeccable. Founded in 2010, this is Sophie’s mantra and how she has grown her brand.
Having studied Jewellery Design at Central St Martins alongside working as a trainee mounter in the fine jewellery workshop, HA Jordan, Sophie began her career by initially focusing on Ready-To-Wear fashion pieces. However, it gradually became clear to her that her love was not just for the pieces she designed but also for the people that wore them and the story her jewellery told – here began her bespoke journey.
Sophie believes that jewellery should be designed for today whilst remaining timeless. Her designs come from a life lived as a creative, always interested in the arts, fashion, architecture and in particular art deco jewellery, these four combined elements are where she draws her inspiration.
Jewellery is a very ‘busy’ industry so Sophie has some fantastic insights to share on how to take a healthy and positive view of ‘the competition’.
Image Credit: Sophie Breitmeyer
“Have faith in your convictions from the beginning. If you have a chosen client base and price point then stick with that and don’t let what everyone else is doing overwhelm you.”