Start 07
If Only If || Start With The Classics
Welcome to the latest episode in our Start Series. Today we Start with the Classics with Emily Campbell of nightwear brand If Only If.
For me a classic is something timeless, of quality, of influence, an outstanding example that for reasons not always easy to articulate stands apart. A classic may come in and out of the limelight, be refreshed and reimagined, but they remain.
Examples are numerous and personal. For me, the classic white shirt, the anglepoise lamp, a Dickens novel, the Beatles, the diamond engagement ring, the perfect creme brûlée are all great examples. And so, without doubt, is the nightdress.
Image Credit: Katy Lawrence
“I think the thing that categorises something that is classic, in fashion or any other area, is something with an emotional tie, something that has a connection to a feeling.”
Image Credit: Katy Lawrence
I consider Emily Campbell, of If Only If, to be a custodian of the classic nightdress. Their nighties are beautifully designed, using beautiful materials. They are for all women, at every stage of life, in every generation and of all sizes and styles.
We discuss how her mother began the business, Emily’s decision to leave teaching and take on the business into a new era, the changes she has made and the impact they have had, how the business continues to celebrate classics and women and what the future holds.
“Women have been wearing nightdresses for centuries. Why? We believe it’s due to the way a nightie can make you feel; effortlessly elegant and supremely comfortable. We pride ourselves on creating nightwear that transcends ages and suits all shapes and sizes. Countless hours have gone into the style, trim and fabrics of the designs, as well as the careful sourcing of the highest quality, breathable fabrics. ”
Image Credit: Alicia Waite