Play 02
Fatso Chocolate || Value Driven Play
In this episode we are joined by Ella McKay, Fatso Numero Uno and co-creator of Fatso Chocolate. As a modern day chocolate brand, they have the lives, livelihood and wellbeing of their farmers at heart.
Alongside this value driven approach is a playful sense of humour. It finds expression vividly and without apology in the branding, recipes, names, stories and imagery.
Image Credit: Fatso Chocolate
Whether it’s a King Charles lookalike tucking into ‘The King’s Ransome’ bars or the promise that a biker granny would devour ‘Nan’s Stash’ with teeth or no teeth or the memorable ‘Morning Glory’ bar which celebrates cornflakes, toast and marmalade, wit and confidence rule here.
And I can’t wait to find out more about how play, good humour, chocolate, caring and commerce all interrelate.
Image Credit: Fatso Chocolate
“Creativity and ideas drive business.”