Reimagine 02
Create Academy || Reimagine Online Learning
Welcome to the latest episode of Up With The Lark And. In this latest collection of conversations, I hope to offer some small antidote to the pervasive sense of weariness, exhaustion and uncertainty. My guests offer attitudes, approaches and temperaments that I hope should offer ideas, energy and confidence.
Our guest is Julian Parmiter, one of the founders of Create Academy. Create Academy offers online learning across interior design, floristry, food, drink and craft. It is warm, embracing, joyful, excellent. The list of those sharing their expertise is a moorish pick and mix of talented and engaging individuals including Rita Konig, Dan Pearson, Edward Bulmer and Jess Wheeler.
Image Credit: Create Academy (Willow Crossley)
Image Credit: Create Academy (Micaela Sharp)
It would be so easy to dismiss creativity in times of economic uncertainty and when the world appears to be on fire. But in my view, the quest for new ideas, beauty and connection really do hold their value.
It’s vital that we remain curious and are disciplined at learning new things and that we focus on experience over just transactions. Create Academy offers just that.
“The business is based on the friendship of me, Josh and Will. And we welcome our instructors into that social space when we are filming so it all feels relaxed and not so serious. The friendship at the core is part of our secret sauce I think.”
Simply, Create Academy acknowledges that human need to create. In this episode we get to discover more about its inner workings. I ask how the founders met, how the business began, how it works, the selection of talent, the practicalities of working as a partnership and their plans for the future.
Image Credit: Create Academy (Arthur Parkinson)